Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?
نویسنده
چکیده
This paper uses Granger non–causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website traffic on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002. JEL-classification: C32, C33, L11
منابع مشابه
Do Magazines’ “Companion Websites” Cannibalize the Demand for the Print Version?
We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger non-causality tests on the basis of an extensive and externally audited quarterly data set for the German magazine market spanning the period I/1998 to II/2004. We use traditional panel data estimators and an estimator suitable for heterogeneity across magazines. We find very r...
متن کاملThermal modeling of mini-channel and laminated Types evaporator in mobile air conditioning system
In this paper, mini-channel type evaporator which is new in mobile air conditioning (MAC) or automotive air conditioning (AAC) systems is thermally modeled. The performance of mini-channel evaporator is also compared with the laminated evaporator which is being currently used in automotive industries. The mini-channel evaporator was constructed of two rows of parallel flow mini-channel tubes...
متن کاملIncentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
This paper proposes a new motivation for information sharing in a decentralized channel consisting of a single manufacturer and two competing retailers. The manufacturer provides a common product to the retailers at the same wholesale price. Both retailers add their own values to the product and distribute it to consumers. Factors such as retail prices, values added to the product, and local ad...
متن کاملThe effects of added hydrogen to the premixed of methane and air in a MEMS channel
In this paper, the effect of adding hydrogen to the composition of methane and air in a micro combustor is investigated by a three-dimensional numerical method. First, the results of the current study in determining the wall temperature of the micro combustion chamber are compared with those obtained from the experimental and numerical results of the previous research. By confirming the numeric...
متن کاملAn analytic model of membrane humidifier for proton exchange membrane fuel cell
An essential requirement for an operating PEM fuel cell is providing proper water content in the membrane. To avoid water flooding an appropriate water balance is required. Here, an analytic model of a planar membrane humidifier for PEM fuel cell is proposed where the effect of dimensional parameters includes membrane thickness, membrane area and channel hydraulic diameter are investigated. A N...
متن کامل